Digital Graffiti Wall at 2010 Winter Olympics
You don't need Wild Style skills to paint with Tangible's Digital Graffiti Wall. Anyone can grab a digital spray can and give it a go.
Retrieved from: http://www.tangibleinteraction.com/rentals/digital-graffiti-wall
A digital graffiti wall has been set in Winter Olympics Village in 2010, by Tangible Interaction. The digital graffiti wall combines interactive technique and street art, and also makes them a creative connection with media art. Also, large screen with interactions has been showed in such events, it can be identified as a new understanding of media art.
Street graffiti art can be seen everywhere around the world, the works are talented, creative and riveting. However, these pieces of works can only be once or permanent existence on the wall. Covering or replacing will be the final ending of them. But having a "reusable wall" will be a possibility to save graffiti art works.
One of the most significant features in this interaction technology is that people have a free control with a specific camera called “Firefly MV camera” to instead having a real touch with the screen. The camera has the strobe and trigger functions. It can capture the track the people’s action and transfer to the wall. That means people can easily and casually scribble on this wall. Also, the work can be printed as a master piece or emailled to friend/ posted on social network. With these functions, people can create new conversations within their own group of friends.
To sum up, the digital graffiti wall is a live combination of street art and interaction technology. In the meantime, it engages participants in play their creativity, and attracts potentials users to join in. In other words, it provides creative environments and experiences that connect and engage people in the real world.
The digital graffiti wall aims to create opportunities to bring people together by dint of such great events (Winter Olympics). This is also generates “a great atmosphere”. By using the live capture, people can show their creativity in a group of creations or use the wall as a “brighten your eyes” (to make strangers stop and watch, or even cheer up). Furthermore, the participants, who has been being watched, can be good models the interested others to join in. That is a challenge to engage other potential users.
By engaging potential users, putting these large screens into the public places is a good choice. For the entrepreneurial side, Tangible Interaction provides rentals.
For rentals, we provide our DGW application and a computer server, infrared camera, digital spray cans, stencils and any custom components ordered.
Retrieved from: http://www.tangibleinteraction.com/rentals/digital-graffiti-wall
This is also a smart way to help the company itself to create more opportunities in a large market, or make a promotion to have more business chances in other regions.