I was doing research for Lucy Leach’s Lookbook last night, and I found this piece of editorial and it is so clever and stunning. It has nothing or bares no resemblance to what me and Lucy where thinking for her work but this is a style I would love to try sometime, I did have ago at something similar to this for the unscene issue 2 cover but in a smaller scale and it was amazing to experiment with different materials.
With this editorial by Lisette + Natalie for Elle Mexico by Elliot & Erick
All the text that is needed is the contributors to the shoot and the social addresses. All the rest is purely imagery, the way the lookbook is structured is these experimental layout pieces on the left side of the spread and on the right is the the main image but different shoot then the one on the right. It takes you on a store definitely and I think this is a great way to enhance an the images it doesn't take anything away from what you are supposed to be looking at that that is why it is so clever.
My favourite is the pink and yellow those to really make the images look so interesting.










