#fútbolmode

[almaadagency]

We know one thing for sure: Hispanics are significantly more engaged with soccer than non-Hispanics. We’re known to be a chatty bunch, so it’s not a surprise when Spanish-speaking segments are more likely to talk about it offline, and the occurrence of such activities declines with English proficiency. The circle of life. Not to rub it in, but a significantly larger proportion of Hispanics consider themselves soccer fans, compared to non-Hispanics. We’re also known to be a passionate bunch, and the pasión for fútbol decreases as Spanish-language proficiency decreases. Get ready for it: English dominant Hispanics report nearly identical fandom as non-Hispanics.

Source: Think Now Research Hispanic Soccer Fan Study December 2017

[almaadagency]

It’s 2018, ladies and gentlemen, and social media is king. While the World Cup is already pretty cool, the experience is heightened with social media. We’ve got proof. At least 6 in 10 Hispanics feel that social media makes the World Cup more enjoyable. Social platforms allow fans to express themselves about their favorite team or players – shout outs to Messi or Ronaldo are only a tweet away. Mobiles and computers let people stream the games, check scores, read and see game highlights – they can stay connected and be part of the World Cup wherever they are. We suspect that streaming on mobile will be a very probable source of watching the Russia 2018 games since they will be broadcasted in the USA during the daytime, when people are usually working or out and about.

Source: Think Now Research Hispanic Soccer Fan Study December 2017