Kanye has always had a love affair with sneakers, an obsession that dates back as far as his passion for music. In 2007, he created a shoe for the Japanese apparel company A Bathing Ape, complete with a teddy bear logo that appeared on some of his early covers. In 2009, Kanye released his first collaboration with Nike, the Air Yeezy I and in 2012 he released the Air Yeazy II, which was the first shoe to have the same level of sales and cultural impact as Air Jordans. Hip-hop has been connected to footwear almost since the genre was born, from Run-D.M.C’s Adidas shoes in the mid-1980’s to Jay-Z and 50 Cent’s Reeboks two decades later, underscoring the longevity of raps influence on the sneaker industry... and Kanye, he’s runnin’ in the right direction!












