Sep 11, 2013
Running promotions or competitions without the use of an app was previously a highly risky strategy, the changed rules however provide much more freedom and make it super easy to run promotions and competitions. Don’t make the mistake of running these promotions too often, because after a while your community will start to lose interest and may become less responsive.
Be sure to keep all of your promotions and competitions fresh, interesting and relevant and don’t rely solely on the Facebook share, like, win mechanism.