1961 Ford Galaxie 500 Sunliner (Pierrot Le Fou) — Eric White, 2010
It's not often that I reblog posts in I Support FAIR USE, preferring, instead, peferring to add my own spin on examples of fair use I find on the internet. Today, however, is an exception, having just learned of this rather bold and unwarranted appropriation of a great Eric White painting for a Target commercial on the Supertouch art blog.
In any case, this is a good example of what I would term a "fair use fail", wherein an artist (in this case, an advertising agency) has used a piece of art — uncredited — as the compositional basis for their own work, in manner that would not be protected by any definition of fair use. The use is especially negligent insofar as it copies White's unique artistic vision of composition and color — effectively taking the essence of a great piece and reproducing it in a way that does not bring new meaning to the original. And that is not fair use.
Bad, bad, bad, Target!
Read all about it in the provided link!
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