I overheard this girl talking at lunch about how she didn't have enough money to pay her rent and she was freaking out. I look over and notice that she has a Louis Vuitton purse and a pair of Jimmy Choo boots on and know instantly where her rent went.
This got me thinking about how crazy our society is when it comes to spending and especially when it comes to labels. I feel like back in the day you didn't own a Rolex until you had enough money in the bank if you couldn't buy one 10 times over. But worse than buying the Rolex is buying the FAKE Rolex. I'm even more intrigued by all of the FAKE I'm seeing floating around these days.
Don't get me wrong..I'm not exempt from fake. I have a few fake Gucci, Prada and Louis Vuitton purses from when I was in college (ok fine...I may or may not have a fake Chanel wallet in purse right now). I think these are the WORST offenders....the purses that scream look at me I'm wearing designer because its literally covered in the designers icon/label/logo. Even recently I've found myself getting excited about going to a friend's fake purse party....but why? This goes against all of the reasons I love fashion. I look at fashion as art....made of beautiful high quality, long lasting materials....full of inspiration and beauty. There's just something about a beautifully made Hermes purse or gorgeous pair of designer leather boots that I appreciate at a deeper level. So why would I ever want to portray that I own designer when really I own a piece of crap, made in china, will break in 1 week... imposter?
I don't want to make excuses but society puts a heavy burden on us women. Its hard to keep up with who's wearing what, what's this season's trend, the "it' labels, etc. What I also realized is its human nature to want what other people have and you naturally begin to covet what you see around you. This became evident to me when I moved to San Francisco. Depending on the neighborhood I felt like people were carbon copies of each other. You go the marina and every girl is wearing tory burch flats, longchamp bags, trench coats, skinny jeans and rayban aviators. You head to the mission and you think you were living in a bad 80's video...men wearing neon skinny jeans, ray ban wayfarers, stone washed jean jackets while riding hipster bikes and smoking American Spirits. Its obvious where you live, who you work with and what you see around you every day drastically impacts the things you think you want.
We also tend to idolize people we want to be like and use them as a template when it comes to the things we want to buy. This can be someone famous, someone you work with, someone you wish you looked like, etc. You could call it inspiration with an undertone of jealousy, especially if your template is wearing something you can't afford.
I have one rule when it comes to designer...only spend money on the staples, the things that never go out of style. This would include things like a Burberry trench, a great pair of black leather boots, a little black dress you could picture yourself wearing to a variety of occasions. When I find myself feeling the desire well up inside of me when I see a great pair of funky shoes (case and point the circuit board louboutins...see post below) I ask myself...
2) Am I doing this for me or do I feel the need to impress someone else
I'm actually really surprised how often number 2 pops up for me but I don't get mad at myself when I realize I would consider buying something to impress someone else. I'm proud of myself for recognizing it. Its an ego thing....its not who I am at an deeper, authentic level....it really has more to do with how society has conditioned me.
From a money perspective, asking myself these questions feels much more authentic. I can't believe how many people wear their money on their sleeves because they feel like they have to. Yet every day they are forced to live with the heavy burden of debt, regret and guilt. It makes me feel great to know that I'm buying authentically and within a price range that intuitively feels right for me. When I come home and look at my shopping bags I don't feel guilt or regret or nervous that my husband will get mad...that's how I know I listened to my intuition.
For me this means I like to buy my summer dresses for the season at places like Old Navy because I live in San Francisco and get to wear them 5 days a year (when I'm on a vacation). I spend more money on things like work clothes (that go day-to-night), coats, boots, flats (since I wear them year around). I never buy anything full price at Banana Republic because it ALWAYS goes on sale. Don't worry....I believe the occasional fashion splurge is an important one...as long as it doesn't put you in a bad place financially or feel wrong in your gut. Once my husband enticed me to work harder by offering me a pair of Louboutins when the promotion happened. I have to admit...it seriously motivated me but when the promotion came it just didn't feel right. As much as I love the idea of me wearing those 5" pumps.... I live in San Francisco where heels get eaten alive (can you say hills!) so i bought 3 pairs of $200 flats instead that I wear every day to work ;-)
When it comes to buying fakes I realized something as well. Often things are imitated because they are great designs but sometimes the design isn't worth the price tag. In those cases I say...go for it, buy the fake and save your money. Just check in with yourself and make sure that you aren't doing it to impress anyone but you. Ok fine...a little envy from a friend or co-worker never hurt anyone...
In the end...I believe you should do what feels right for you. If you want to reward yourself and put a $1000 purse on your credit card and have a plan to pay it off ...do it! If you want to buy the fake because you really want it...do it! Just do it with passion and authenticity (no pun intended).