What is Install Fraud? How to Solve Install Fraud?
Advertising platforms optimize for signals—not intent.
In mobile marketing, the most important signal is the install. More installs usually mean a campaign is working. Platforms see this, assume success, and push more budget in the same direction.
This is where install fraud begins.
Fake installs are easier and cheaper to generate than real users. Fraudsters use bots, device farms, or incentivized tactics to create large volumes of installs that look genuine on the surface. Since the numbers look good, platforms assume the campaign is performing well. Budgets increase. The same sources get more spend.
But the users aren’t real.
At first, nothing feels wrong. Cost per install may even go down. Install numbers keep growing. The problem only becomes visible later, when users don’t open the app, don’t register, and don’treturn. What looked like growth turns into wasted spend.
That’s why fake app installs are so hard to catch early. It doesn’t break campaigns overnight. It quietly trains platforms to invest in fake activity while genuine users get pushed out.
In this blog, we’ll explain what install fraud is, the common ways it happens, and how marketers can spot and prevent it—before it starts impacting real growth.
What is Install Fraud in Mobile Advertising?
Install fraud occurs when fake app installs are generated or manipulated to claim attribution and payouts, without real user intent.
In simple terms, a fake install appears as a genuine app download on your dashboard but doesn’t come from a genuine user who intends to engage with your app. These installs may be created by bots, emulators, manipulated devices, or deceptive techniques designed to game attribution systems.
Install fraud falls under the broader category of mobile ad fraud, and it primarily targets CPI-driven campaigns. Since advertisers pay for installs, fraudsters focus on triggering that one event, regardless of what happens afterwards.
What makes this problem more complex is that modern mobile ad fraud techniques don’t just stop at installs. When install traffic isn’t verified, the same fraudulent activity extends to post-install events as well, such as sign-ups, in-app actions, or other action-driven KPIs. These events may look legitimate in reports, but they’re often designed to reinforce false performance signals.
The result? You end up paying for volume, but you don’t get real value in return, leading to weaker optimization signals and campaign inefficiency.
Common Types of Install Fraud Techniques You Need to Know About
Fraudsters use various techniques to generate fake installs and manipulate last-click attribution. These techniques closely mimic real user activity, making it impossible for basic tools to identifymobile ad fraud. Here are the most common install fraud techniques performance marketers should be familiar with:
Click Injection
Click injection happens when a fraudulent source identifies that an install is about to take place. A click is fired right at that moment (by exploiting the narrow attribution window) to steal the last click attribution from the channel that actually drove the install. This is also known as organic poaching or install hijacking.
Click Spamming
Click spamming is when a large volume of fake ad clicks are sent and injected into devices in advance. This increases the chance that one of those clicks gets credited whenever an organic install eventually takes place, stealing the attribution as a result.
SDK Spoofing
SDK spoofing fakes app installs by imitating devices and app signals through emulators or scripts, making it appear as a real user installed on the app, without any actual download taking place.Fraudsters generate installs only to exhaust advertising budgets and spoof installs.
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