An elegant confusion of limbs highlights Marni’s Fall-Winter 2015 collection, defining the Italian label’s first ever ad campaign as a photographic extension of signature, rational eccentricity. Exquisitely captured by photographer Jackie Nickerson, each frame stands alone, clearly stating the designer’s intent that ‘the person must own the clothing and not the other way around’.
Each frame crops the body at an angle as skewed as the garment itself. The first image presents a long silhouette, belted and on the floor. A pivoted tinkering of sophistication.
Though at a slanted viewpoint, Marni’s signature color-blocking is still evident. A single frame is fully devoted to the ‘Box Shoulder Bag,’ a pinkened rendering of the iconic silhouette more recognizable in black or bark. For a fabricated version of this effect, Marni presents a truncated portrait with focus on a casual knit turtleneck, paired uncommonly with a blush-colored occasion dress, a blocked appearance that may also be achieved with the brand’s two-in-one style seen here.
Marni expands on their unique idea of layering in this third image building on the notion of the knit turtleneck shell & occasion dress, while shrewdly combining widened tweed trousers with an A-line skirt in a camouflaged union of notable silhouettes, also available as a more wearable black bell trouser & woven A-line skirt combination. To finish this outfit, the pod bag delivers solution. Its blocked-base in natural leather, subtly references the upturned table in the previous scene, while concluding the maladroit story with undoubtable grace.