Fels-Naptha ad
Woman's Home Companion: May 1948

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Fels-Naptha ad
Woman's Home Companion: May 1948
A very white shirt stands out especially when you're 12 feet tall.
Parents Magazine September 1944
Where “Karens” originated.
Parents Magazine 1953
During WWII there was a soap shortage because the fats used was needed to make explosives like nitroglycerin.
Parents Magazine October 1945
Fels-Naptha Laundry Bar
One in the pink. Two in the sink. And three where the sun don’t shine.
Parents Magazine April 1952
Ad for Fels-Naptha Soap in Hollywood, May 1940.
Like some other posts, this one’s not explicitly related to film history, but any good scholar wouldn’t overlook the advertising that fills fan magazines and trade publications. Really, though, I just enjoy the advertising for its own sake.
LIFE Magazine, January 18, 1937
Mrs. W. - Oh, Russ! Did you really hear all the mothers who helped put up the curtains say those things about me?