#festivalresearch

[alyssagohstudio3]

Moodboard

I tried to think about the over all theme and art style that I wanted to try for the collateral and point out the things that I found interesting.

[alyssagohstudio3]

In-depth Look into Festival

WOAP 2016 was also featured in Best Awards: https://bestawards.co.nz/digital/small-scale-websites/click-suite/visa-wellington-on-a-plate/

[alyssagohstudio3]

Proposed Alternative Event: Wellington on a Plate (WOAP)

Wellington on a Plate: Food and Restaurant Festival (WOAP)

https://www.visawoap.com/visawoap

Audience: Young Adults, Working adults, People that go out to eat, Food Bloggers/Foodies, Influencers 

Design System Features: Graphic Imagery, Logo, Typeface (Greycliff, Formula Condensed), Colour Palette (Blue, White) (secondary colour: hot pink)

Imagery: Food in the Festivals, Food Photography, Surrealist Food Illustration

What Assets and Techniques could be Utilized: Illustration, Collage, Typeface, Logo

[joshejohnson97]

Nordic Delight Festival is a festival fully dedicated to music, film and culture from Northern Europe. The festival made its debut in 2013 in Utrecht, Netherlands. The Identity is designed by Clever Franke data innovations in The Netherlands. The identity includes everything from logo and poster designs to beer bottle labels. What I particularly like about this design is how they have incorporated the sound wave element into every design, in particular the poster design as it incorporates it into the background as a landscape. 

[joshejohnson97]

Ahmad Tea Music Festival is an annual British music festival held in July. Besides British Music and Tea the event serves as the new cultural space embedding the British spirt of freedom and joy. The brand identity is designed by Myznik Egor and Marina Myznik. The main graphics idea is to combine different well known British symbols and give them a modern touch. What I love about these designs is the way that the C in Music has a similar design to a musical clef, this incorporates music into the design as well as British symbols. 

[joshejohnson97]

RTX is a three day gaming and internet culture event held annually throughout out the year by RoosterTeethProductions. Currently held in Austin, Texas. Sydney, Australia and recently announced London, England. 

First stared in 2011 as a small gathering on just 400 people, RTX has significantly expanded in the following years and was estimated that a total of 60,000 people attended RTX in 2016. The event includes panels on gaming and internet topics, exhibitor booths from independent and major game developers and meet and greets with game developers and RoosterTeeth Employees and Internet Personalities. Although there is no specific merchandise for RTX as it features many different parties they focus more on the web design, social media and promotions, as well as sales during the event of merchandise from the RoosterTeeth Store. Each RTX convention has it’s own website where you can buy tickets, accommodation, learn about the event and apply to be a guardian. 

Each year RTX is partnered by different companies. In 2016 partners included Pizza Hut, Twitch, HALO, Fare, Extra Life, 343 Industries and AlienWare to name a few.