Just found out that Forever 21 has done away with all of their in-store plus size sections in my area, Los Angeles. And their return policy is crap. WTF.
ew, good to know (well, not 'good', but you know what i mean)- forever 21 is a great example of what i'm wary of with the modcloth announcement. basically, this is what happens every time:
clothing company: hey, let's make plus size clothing ! but only sell it online or in limited stores.
fat people: hmm, i'm reticent about buying clothes online without trying them on, and none of your stores in my area carry the plus line, but we'll give it a try.
clothing company: hey, but what if we make the clothes pretty mediocre? our super thin buyer thinks fat women will like big baggy sacks to cover their fat shame, polyester sassy diva leopard print, fake leather covered in non-functional zippers, and like 30 stunning tank tops featuring a union jack covered in sequins (US only)?
fat people: hmm, i don't really like this stuff, but i like the non-plus stuff you make. can you just make that stuff bigger?
clothing company: i can't hear you, your fat is too loud.
clothing company: never mind, you people aren't buying the clothes we were so nice to offer to you, so we're taking it out of stores.
fat people: well, i guess we can buy it online, but we can't try stuff on and your return policy where we have to pay for return shipping or pay a restocking fee means we're basically paying money to try your clothes on...
clothing company: well if you're going to be like that, we're going to stop carrying it online too !!!! plus size clothes just don't sell !!!! we TRIED !!! we can't offer bigger sizes because we TRIED and fat people were so ungrateful !!!
prove me wrong, modcloth !