FINAL 10 IMAGES

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FINAL 10 IMAGES
LINK FOR VIRTUAL SHOWROOM
FMP EVALUATION
Am I happy with the outcome?
I was really pleased with the final outcome of completing a 2D and 3D Letterforms to express the correlation between Visual Communication and Interior Architecture through the idea of how we use space. It ended up to be my favourite project I had worked on and I felt really happy with what I was able to achieve, especially in the circumstances we were under as well as pushing myself to create a 3D typeface on SketchUp, a programme I had never used before and felt this was an achievement in itself.
The journey of the investigation was continuously fascinating for me as I have always had an interest in Interior Design and Architecture so to be able to have combined these practices with my own helped to keep my interest ongoing throughout the whole project.
What went well in the project?
I feel I managed to convey the correlation between my practice and Interior Architecture through an insightful investigation by presenting the evolution of letters as interior spaces, where the idea was pushed from research insights as well as my mini experiments that helped get to the final idea of what I felt was most relevant and presented to the audience the main idea.
I was pleased with how I showcased the letterforms through a type specimen booklet alongside, 3 posters and a short animation to present to the audience the journey and progression of the 2D to 3D letterforms of how space is used across practices in different ways but also in similar ways.
I felt my type specimen booklet was produced well and conveyed the journey in a clean and systematic way keeping the viewer engaged with what had been produced. I was also pleased with the posters and the animation that worked alongside to further showcase the letterforms I had produced.
What could be improved?
One part that stood out to me, that if I had time to further continue this project was to carry on using Cinema4D for the animation instead of SketchUp, due to the control and sensitivity I could have on it. Due to the time restraints I had I had to make the decision to swap from Cinema4D to SketchUp to animate as learning another whole new programme sadly was taking more time than I had to complete everything and therefore made the decision to swap.
However although I knew Cinema4D might have produced a more clean and realistic animation with good lighting I was still really pleased that I managed to do an animation at all and on SketchUp as this was still a challenge I managed to push through and showcased the letterforms in a different but still successful video.
Overall my FMP was stimulating and really pushed me which helped me to produce outcomes that I was pleased with as well as trying something new.
Business Card
LINK TO WEBSITE: https://fredrikahelliker.myportfolio.com
Type Specimen Booklet
JMSZ - 4 way animation
I was really pleased with this final animation with what I was able to do on SketchUp and then After Effects. Although it didn't have the aesthetic of my rendered dae. files or the Cinema4D, with the time I had to produce a relevant animation to showcase more of my letters, I felt it was the next best way round to do it.
I chose these specific letters to show a range of angles and features of curved and straight walled letterforms. These were also the some of the best individual animations I managed to produce on SketchUp and therefore felt like the right decision to choose them and showcase.