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#mustard #mutard #french #sauternes #flavortrend (at Maille)
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The marriage of sweet and salty as a flavor combo is not a new idea to today’s consumer. From maple-bacon donuts to salted-caramel popcorn, the sweet-and-salty fusion has been done a thousand different ways and is no longer much of a novelty. But, according to food industry marketing research firm Datassential, there recently has been a curious inundation of conventionally sweet dishes that are taking on new flavors with interestingly savory notes. What’s also been noticed is that consumers are willing to experiment with these new flavors.
In its “2016 Food Trends” report, Datassential calls this up-and-coming flavor micro-trend “the new, new savory.” It basically involves taking a traditionally sweet flavor application and turning it into a “savory-dominant” concept. “Now we are going a step further and seeing savory desserts, but instead of salty and sweet we are seeing rounded savory flavors,” Colleen McClellan, director of client solutions for Datassential, told BakingBusiness.com. “You can see it with breakfast yogurt or oatmeal. Why can’t oatmeal become something savory or become the new risotto?”
Experts see more savory-dominant activity coming, from savory teas growing in popularity to the development of items that hit all five basic tastes in one bite. While it’s not clear how big this trend eventually will become, it’s certainly an idea that will continue to entice the more-adventurous consumer.