Feb 27, 2015
Twitter has added two new tools to measure the ROI of advertising
Twitter has added two new tools to measure the ROI of advertising
Twitter Ads launched two new tools – “transaction cost” (Transaction values) and “tag key conversion” (Key conversion tags). Innovations allow site owners to see sales, attracted directly Promoted Tweets, and available to advertisers around the world.
Both functions require the placement of your conversion tracking tags on the site. Such tags previously used for remarketing. They can now be used…
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