Fashion Personality: Alessandro Michele
Alessandro Michele is an Italian Designer and the Creative Director for Gucci who currently resides in an 18th century house in Rome with his partner, Giovanni Attili. He has received multiple awards particularly the 2015 International Designer Award at the British Fashion Awards, International Award by the CFDA in 2016 and the British GQ Designer of the Year Award. Originally hailing from Rome, Michele studied Costume Design at the prestigious Costume e Moda and got his first Fashion job in Les Copains making knitwear before moving to work under Karl Lagerfeld and Silvia Venturini Fendi at Fendi in the 1990s where he achieved notable success with the leather goods. Michele’s story then began in 2002 where he assisted Tom Ford in designing bags and became an associate designer to Frida Giannini in 2011. He eventually went on to take over her post in 2015.
Michele is given free reign to bring his idiosyncratic sense of visual stimuli in Gucci by Marco Bizzari, Gucci’s president and chief executive. He immensely helped Gucci’s resurgence after years of struggling with underwhelming sales in the competitive industry. The Italian house currently have exceptionally financial performance that is strongest in 20 years and has doubled the revenue in the past 4 years thanks to Michele.
Michele revealed an entirely new aesthetic and direction for Gucci and instilled his sense of eccentricity and eclectically while pivoting to gender fluidity and maximalism. This bode well with the current largest buying customers, Millennials, who needed a fresh perspective that was contemporary and less rigid.
Michele has a unique way of juxtapositioning history with contemporary elements. For Gucci’s Autumn/Winter 2016, Michele collaborated with graffiti artist Trevor Andrew also known as Gucci Ghost who in late 2013 did street art with Gucci signature logos all over Brooklyn and Manhattan. While for Fall Winter 2018, he collaborated with Dapper Dan. A legendary 1980s Harlem designer who introduced “counterfeit” high fashion to the hiphop world.
In contrast to Frida Giannini, Michele’s Gucci has constantly communicated with his audience especially on social media and has used Gucci as a “platform” to allow people to feel inclusive, be it different genders, sexual identity, race and nationality and giving them a brand to express themselves visually.
https://www.smh.com.au/lifestyle/fashion/how-alessandro-michele-made-gucci-relevant-again-20181126-p50id1.html
https://www.standard.co.uk/lifestyle/esmagazine/met-gala-2019-alessandro-michele-a4132991.html










