SMM Tidbits and Advice from the Experts
Top recommended SM focuses: 1. Keywords 2. Identify Types of Content 3. Overall Plan 4. DIY Publisher 5. Develop specific content plans 5. Identify Metrics 6. Determine resources "Figure out what social space is best for your business- twitter and facebook might not be it." "Enable social sharing on your website- it will only help build your community. Allow your users to share your content with their friends." "Prepare, Pay Attention, and Interact are paramount in Community Management. "Marketers need to become publishers, you need to act in real-time, and learn about your target audience." "Real-time marketing is search and social combined." "The more edges to your place- check ins, open graph tags, etc. leads to external FOLLOWED links on FB page."
-SEO for FB (higher rankings in FB search) links is about number of edges attached to your URL
"Focus on quality of audience and interaction that support your goals. It isn't about how many visitors you have." "Mobile, Social, Local are areas that you need to start thinking about if you haven't. Get your strategies figured out." "The reason social media is so difficult for most organizations? It's a process, not an event." ~Seth Godin "Widgets are one of the irresistible link bait tactics you can use to get some high value links. Example is a random outfit builder." "My #pubcon take away is creative business strategizing, mixing SEO and Social Media, is how to be successful now and in the future." "Create a score card for your advocates. Know their share voice, reach, topics,and customer overlap." "Twitter is a great place to get feedback on what things you need improve. Your followers should be your sound board." - Can your customers see what benefit you add? Help guide them into your sales cycle. "Make sure you are focusing on the activities that bring your business ROI." "General rule of social, one measurement isn't enough. Keep the sources in context." How to reach an influencer? Some other tools are mentionmap and http://muckrack.org How to reach an Influencer? One tool is Foller.me Tools to Find blogs of influencers: technorati, blog pulse, alltop, google news. Tool to find influencers : followerwonk Business drivers of SM marketing: branding, awareness, reputation, enhance PR, build community, customer service, drive sales. "Now, no matter where a story comes from, if it's important it will find an audience." "Brands: on Twitter, think of your tweets as the soap opera, not the commercials: generate a great story, and the occasional ad is OK." Mix up messaging daily on twitter - ask ques, offer exclusive content, offer promotions. "Driving bottom line results, key performance indicators (kpi) are: tweets per time period, click throughs, @ replies, @ retweets." Another solid link building tactic are Back Citation links are a low risk links to snag for your site. "Wondering where to share your press release? Twitter will get you 30% more traffic than Facebook." "On New FB Timeline- "People Reached" is the number of unique people who have seen that post, very important for brands."