We usually only talk about toxic fandom, but Be More Chill fandom proved that organized fans can be a force for positivity.
In honor of Be More Chill’s closure and impending film adaptation, I was lucky I got approval to write this piece about the positive power of the specific Be More Chill fandom.
In 2017, a little less than two years after its short-lived run, a miracle happened thanks to, of all things, algorithms. People started discovering the show and its songs online. Be More Chill became the second most Tumblr-friendly musical, right below Hamilton. The soundtrack snuck to the top of the Broadway Billboard Charts Top 10, 97 weeks after it was released. The earliest fan fiction based on the musical on the prominent fanwork platform Archive of Our Own dates back to February 2017. One of the earliest DeviantArt fanart dates back to January 2017. Both of these fanworks have something in common: they were released on the year of Be More Chill’s unexpected popularity surge.
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