Family is the only thing that matters. In an interview with Tavis Smiley on PBS, Cole explained the meaning behind “Love Yourz”, saying: “Oh man, that sums up the entire album. Just what’ve learned in my career and that’s what this entire album is about. When I was young, I thought that success was all I needed. That was going to bring the happiness. Buying my mom a house, the fame, the accolades, having people say ‘Yo, you really are the best in the game’. I thought those things would bring the happiness. Then when those things came, the happiness wasn’t there. I realized why that was, there was such an attempt to achieve these things and to keep going that you lose sight of the people and blessings that you have around you. You’re so focused on the next success, the next step in your career, the next cheque, whatever it is, and you forget the fact that you have these things that seem small if you’re looking that way, but if you look this way then you realize that the only thing that matters, that’s your mother, that’s your family, that’s love, and that’s what this song is about.” (Source: https://storyofsong.com/story/love-yourz/)
