Jimmy John's Dominating the Twitter Game
Jimmy Johns has done a great job developing and implementing successful social media strategies. Just on their twitter alone, they have interactive tweets that are hilarious and effective in engaging their audiences, along with promoting their brand. Companies want to stand out on social media and have humorous posts that are also memorable. Jimmy Johns originally had very basic branding tweets, and now they have welcomed a new phase of social media postings.
Above, is a perfect example of how Jimmy Johns is engaging with their followers. Quote tweeting is a great way to showcase humor in branding. Showing that you are interacting with customers also increases your following presence, which is why JJ is now at 499K followers. According to PPC.org “If you want to have a successful brand you have to talk to your customers. Post Regularly and provide useful content. Answer questions, respond to both positive and negative reviews, and try to make things right. Learn from your customers” (https://ppc.org/fast-food-chains-best-social-media-strategy/). Jimmy Johns does a great way in executing these strategies.
Above, is another example of a funny and interactive tweet that helps increase activity and followers. By using a gif from a very popular show, The Office, followers are intrigued to view equally as funny content on their page.
Lastly, there is another example of how JJ shows that their positively supportive of their franchise owners. They also post very regularly on the account, which is another important strategy. Overall, JJ has done a great job on their twitter account, and will continue in the future.
