LIVE DESIGN BRIEF- THE GROWN UP CHOCOLATE COMPANY
I took part in the YCN competition and i choose the brief to create a new a identity for the new free from range that the Grown Up Chocolate Company would be launching soon.I developed the name TRUE BARS which i believe works well to promote healthy products.
TRUE BARS is a new handmade brand new free from range alternative to our original Grown up chocolate bars. It is aimed at health conscious people with dietary requirements or if you just want a healthy alternative to these decadent chocolate bars.These bars burst with flavour and definately full of childhood chocolate memories.The bars are totally free from any traces of nuts, dairy free and 100% vegan. I designed 3 key visuals: vegan, dairy free and nut free accompanied with the three flavours for the range.