Advertising for freemium games is so, so strange. It's like, one game will get successful, and then all the other games will copy the ads for that game, so that you have a ton of games that seem identical.
Things I've learned from watching these ads (which don't even show the true gameplay/story of the apps most of the time):
From ads for games 'for girls' (ugh)
You will play as a white woman with red or reddish-brown hair.
This woman will be excited to get pregnant, but her husband will either pull a freaky face and rush out of the relationship as soon as the pregnancy test is pushed under his nose, or she will walk in to find him about to fuck the maid/the neighbour/the babysitter/etc. No man will ever be happy to get the news that he's going to be a father.
Heartbroken, this woman will drag a suitcase through a rain/snowstorm and find an abandoned house and/or restaurant, possibly left to her by a dead relative. She may or may not have an existing kid with her at this point, because the cheating husband is evil and will try to take the kid away via a custody battle.
Woman will badly attempt DIY by choosing to duct tape a broken window, vacuum up leaking water until the vacuum cleaner explodes, or stick something metal into a socket with electrical sparks coming out of it (presumably electrocuting the fetus in the process of her ineptitude, but somehow not requiring immediate hospitalisation).
Woman will then fall to her knees and cry, because what is she without a man to help her?
If this woman isn't failing at DIY, she'll have a restaurant full of mould and dirt with angry customers everywhere, and somehow the solution to this is...a makeover?
Any woman with crooked teeth, a monobrow, acne or strange-looking outfits is to be pitied and laughed at (and sometimes as a bonus, if you fail the makeover challenge, her new love interest will leave her).
From ads for games 'for boys' (argh)
All women are attractive, have huge breasts and are presumably single.
If you are a man swimming in a pool, and you see an attractive woman with a short skirt walking by the side of the pool, it's perfectly acceptable to duck down under the water, to try and get a better angle to see up her skirt.
Nurses are always female and wearing 'sexy nurse' Halloween costumes.
If a female character is good at combat, she must also be wearing a chainmail bikini or some other ridiculous excuse for armour.
Men have muscles and have weapons. Muscles good. Weapons good. Explosions good.
If you're a rich mobster, women will drape themselves over you by default.
Sometimes women are into other women, but that's okay if you can select an option for your male character to join them in bed/in a hot tub/whatever.
I just...really hate advertising tropes.