#freeway eyewear

[fyaarchive]

Barbara Kruger Sunglasses, Freeway Eyewear x ForYourArt

Freeway Eyewear and ForYourArt collaborated to produce limited edition Barbara Kruger Sunglasses. Kruger's iconic text Your gaze hits the side of my face appears across the arm of the L.A. RAYS style sunglasses by Freeway. This phrase first appeared in her 1981 artwork next to the profile of an anonymous classical bust. Presented on sunglasses, the wearer transforms into both a voyeur and an object; a play on themes of looking, power, and the gaze.

The sunglasses were produced in four colors, Black, Red, Tortoise Shell with Red, and Black with Red. They were included as part of the Give Good Art store as well as online and carried by museums, galleries and retailers, such as Maxfield and the LACMA Store. A reception was held at Maxfield to celebrate the launch of the glasses.

Barbara Kruger Sunglasses by Freeway and ForYourArt were featured in the Los Angeles Times, Los Angeles Magazine, ArtInfo and Women's Wear Daily.

View more photos here.

[webitewebite]

Limited edition sunglasses created in collaboration with artist Barbara Kruger and Freeway Eyewear. Kruger’s work is universally known for its bold, eye-catching design, and philosophical themes. Her iconic text Your gaze hits the side of my face appears across the arm of the L.A. RAYS style sunglasses by Freeway. This phrase first appeared in her 1981 artwork next to the profile of an anonymous classical bust. Presented on sunglasses, the wearer transforms into both a voyeur and an object; a play on themes of looking, power, and the gaze. The Kruger L.A. RAYS are available in three styles for pre-order now. https://give-good-art.myshopify.com/products/barbara-kruger-l-a-rays-sunglasses-by-freeway-eyewear

[rachelcomey]

Alex Israel, Minerva, 2011, Peres Projects 

[julianamccarthy-blog-blog]

Juliana McCarthy appears in this trailer for Freeway Eyewear.