Aug 24, 2013
Last week we got a brief from SOS Barnbyar who asked us to look into the future of fundraising for people between 25-30 in Sweden. I teamed up with Simon Ekstrand (Motion Creative, Hyper Island), Lotte Peters (Interactive Art Director, Hyper Island), Peter Aitman (eCommerce Business, Hyper Island), Nicole Gray (Digital Media, Hyper Island) and me - Sirak Tekeste (Digital Data Strategist, Hyper Island) Our idea was simply to use a daily behavior from our target group and convert it to real money with a easy possibility to donate money but also encourage your friends/family to donate. So this is what we came up with on 72 hours! The brief was also mentioned in the Swedish Business press Dagens Media. Click here to read the article