isirtified

My personal creative playground were music meets commercials and data meets marketing. Lets go! #isirtified

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Last week we got a brief from SOS Barnbyar who asked us to look into the future of fundraising for people between 25-30 in Sweden. I teamed up with Simon Ekstrand (Motion Creative, Hyper Island), Lotte Peters (Interactive Art Director, Hyper Island), Peter Aitman (eCommerce Business, Hyper Island), Nicole Gray (Digital Media, Hyper Island) and me - Sirak Tekeste (Digital Data Strategist, Hyper Island) Our idea was simply to use a daily behavior from our target group and convert it to real money with a easy possibility to donate money but also encourage your friends/family to donate. So this is what we came up with on 72 hours! The brief was also mentioned in the Swedish Business press Dagens Media. Click here to read the article

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Interactive campaign: Where Is The Party By Carlsberg feat Axwell

There is two sides of me. The music geek and the marketing geek. When these two sides cross each other I become insane. Today iam INSANE.

Since 2009 the Swedish house producer & DJ Axwell has been teasing the world with a unreleased track called "Centre Of The Universe". Today he announced a official release. How? Well this is how...

http://www.where-is-the-party.com

(Use Chrome or Safari on a computer)

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Ebay plans to share its users data. - Data Is The New Oil

Most e-commerce companies or companies overall is collecting alot of customer behavior data these days. Adweek wrote an article about Ebay and how they are planning to share their data to non-ebay sites. This is nothing new and something we will bump into more often. Remember, Data Is The New Oil. Click here to read the full article. 

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This is a cool brand experience!  Heineken created Heineken Ignite (a interactive beer bootle) together with Tribal DDB Amsterdam. The bootle was secretly placed with consumers in a perfect environment. Check it out!

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The French water company Evian is back with another baby&me commercial that encourages you to drink pure and natural mineral water. This commercial should be shown to all students (and youth) in Uppsala (Sweden) next week during the massive Valborg* celebration.  *This is how an Valborg celebration looks like in Uppsala, Sweden.

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The most common picture on every social media has to be the classic "food picture". People can't stop sharing their breakfast, lunch, dinner or even drinks! I personally dislike all the food pictures! But this DDB Spain application is a game changer!

The application adds a "Food Share Filter" to your Instagram picture with the message saying "This pictures helps millions of people not to suffer hunger". Basically all the money from downloads goes to programs against hunger! 

The application works for Android and iOS is called "FoodShareFilter". Click here for more information about the campaign!

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Moms Demand Action is announcing a new print campaign called "Choose One". A series of print ads with objects that have been banned in America to protect children. Simple ads but very powerful! 

" One child is holding something that's been banned in america to protect them. "

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Ever wondered how a huge international brand work with content marketing? This video shows how Coca-Cola is changing from traditional advertising to organic content. Creative excellence ===> Content excellent.

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Sweden NR 1 in Social National Progress Index

Professors from Harvard and MIT have teamed up with other great minds and measured how countries provide citizens with social and environmental needs. Sweden takes a number 1 position! Click here to see the full index data

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Love this idea on how you can create your own ad's on google with some advance and creative SEO!

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How can data analytics solve..oh sorry..I mean PREVENT crime? IBM shows it in a short clip. #DataIsTheNewOil #isirtified

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Ever since Carlsberg introduced the new global strapline "That calls for a Carlsberg" they been putting people in bad situations just so they can reward them (and of course get viral reach success). Here is the new "That calls for a Carlsberg" situation. A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him?

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New way of mass communication?

How important is the old way of mass communications (news papers, tv-shows etc) for musicians these days?. PR representatives for Way Out West festival and artist Robyn joins a panel discussion during Mediedagarna i Göteborg and gives their opinion. I would say: Data driven content marketing is the new effective way of mass communication.

Video link

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Weird but still a cool trailer for a song...(Or a bad day at the office).

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Do you remember all the "PC vs Mac" commercials? Always gave me a good laugh. Is the Danish brewing company Somersby Cider starting a own little commercial war against Apple? I would love it (!)

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Best thing about summer is all the festivals around the world. Brands get eager to be in the middle of every spotlight they can. HP literally was the spotlight in Sao Paulo last year. They equipped a huge HP Photoball with WiFi and a HD camera and live streamed all the pictures/videos to social medias and the stage. Check it out!

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Swedish mobile operator 3 is promoting their pocket WiFi service. I got 3 thoughts.

1. Its 2013 today right?

2. Why carry around another device when most smartphones have builtin hotspots.

3. Why do your agency MRM Stockholm promote your rival Telenor in this video?