#gasstationdesign

[reimerstuff]

When I first was introduced to the black and white darkroom, I was immediately drawn to the magic dreamlike qualities of Kodak's HIE High Speed Infrared B&W 35 mm film for my personal work such as my Mother Road, Route 66 project in the 1990's. Unfortunately I shot and processed my last two rolls of that film recently and it was too far fogged from age to be any good for making prints. I have been curious about the 'digital infrared' camera conversions and am now exploring new work using a converted Nikon D90. The factory installed anti-alias filter (also known as a Low Pass filter) was replaced with one that cuts off the wavelength of light at 720nM (nanometers) closer to the infrared spectrum from 700 nM - 1000nM. With this conversion, the camera sensor captures IR directly and does not need a special filter in front of the lens. One drawback is, it shoots only in this IR format. #digitalinfraredphotography #infraredphotography #ohiofindithere #rurallife #gasstationdesign https://www.instagram.com/p/B8mh1yjgP1gGVV8mgc6mgOz300innxcpAY0S4k0/?igshid=1lmmdwhpt79s5

[smallboxstudio]

Mobil Station - Bonneville Salt Flats, Utah

[smallboxstudio]

Some initial design proposals for Mobil gas stations.

[smallboxstudio]

Mobil design through the graphic style of Neil Denari.

[smallboxstudio]

Mobil, as a gas station brand has a unique history in that it has had a sustaining "look" since Elliot Noyes designed the iconographic Modernist station in the mid 60's. While changing markets and demand has pushed the size and amenities of the modern gas station, Mobil has done a fairly good job of preserving some of the Modernist sensibilities that have made their brand so iconic over the years.  Many of the original Mobil marts still exist today, with only minor updates to their original designs.