#german brands

[thatswhywelovegermany]

German brands: VARTA

Many will know the batteries with the trademark yellow triangle standing on its tip. Varta started as a subsidiary of the biggest manufacturer of lead-acid accumulators, the Accumulatoren-Fabrik Aktiengesellschaft (AFA) based in the city of Hagen. The company split its distribution and service branch from the manufacturing branch in 1904, naming the new subsidiary Vertrieb, Aufladung, Reparatur transportabler Accumulatoren (distribution, recharging, repair of portable accumulators), which was soon abbreviated to VARTA. Their high-quality products, aggressive expansion policy, and highly visible marketing established the brand worldwide. Being owned for a long term by the German industrialist family Quandt, it went through an obscure sequence of splits and mergers between the 1990s and 2010s that only businesspeople can understand to some extent. The reconsolidated company aims at becoming a technology leader in the field of electricity storage necessary for the ongoing energy transition from fossil to renewable sources.

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https://youtu.be/Ka4OlfQGTa8

BIRKENSTOCK Sandals — yay or nay?

50 minute docu on the not very pretty but functional and good-for-feet orthopedic Birkenstock sandals, which came out of West Germany in the 1960‘s.

The brand traces its roots to Johann Adam Birkenstock, registered in 1774 as a "vassal and shoemaker" in the small Hessian village of Langen-Bergheim. In 1896, Johann's great-great-grandson Konrad Birkenstock developed the first contoured insole for use by shoemakers in the production of custom footwear. Also in the year 1896 Karl opened two shoe stores in Frankfurt, where he continued to make and sell his insoles. 1902 saw the development of the first flexible arch-support for insertion into factory-made shoes; and in 1964, Karl Birkenstock developed these inserts into a shoe — thus producing the original prototype of the Birkenstock sandal. In 1925 Konrad Birkenstock expanded the company by buying a large factory in Friedberg, Hessen. After World War II (1939–1945) the Birkenstock sandal was popular among returning soldiers because of the orthopedic support. Starting in 1963 and continuing into 1964 Karl Birkenstock released his first athletic sandal with a flexible footbed called Madrid. It soon became popular, especially among gymnasts.

The footbed of the Birkenstock shoe was created in the 1930s and possesses four different layers that complete the shoes. The first layer of the shoe is the shock absorbent sole, followed by two layers of jute fibers, and a firm corked footbed. The last layer is the footbed line which is a soft suede.

[dippedanddripped]

PUMA Body wear ft. Cara Delevingne & PRETTYMUCH

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If you like chocolate, hazelnuts, caramel and nougat, try Toffifee — also found under the name Toffifay internationally.

It is owned by the Berlin-based company August Storck KG. First sold in West Germany and Austria in 1973, Toffifee were marketed as a product "for the whole family". By 2016, it was being sold in over 100 countries.

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Ritter Sport

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Ritter Sport Freibier :D

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Ein Porsche am Nürburgring.

Die Porsche AG (pronounced Porr-SHEH) is a famous German automobile manufacturer specializing in high-performance sports cars, SUVs, and sedans. It is headquartered in Stuttgart, Baden-Württemberg in Southwestern Germany and is owned by Volkswagen AG in Niedersachsen (Lower Saxony), Northern Germany. Porsche's current lineup includes the 718 Boxster/Cayman, the 911, the 918 Panamera, the Macan, and the Cayenne. The company was founded in 1931. Read more about the history here: https://en.wikipedia.org/wiki/Porsche

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Der Schwan — a swan in Geislingen an der Steige, Baden-Württemberg, Southwestern Germany. The town is located in the district of Göppingen. Its name relates to its location “on the climb” of a trade route over the Swabian Jura mountain range. Although the area had settlements since the Bronze Age, Geislingen as such was founded by the counts of Helfenstein as a transit collection station on the important commercial route between the Rhein valley and the Mediterranean. The fortified Helfenstein castle has existed here since 1100. Giselingen was first mentioned in a document dated 1237. From 1396-1802, it was owned by the free and imperial city of Ulm on the Donau (Danube). In 1803 Ulm and Geislingen became part of Bayern (Bavaria), but in a land exchange were incorporated into the Kingdom of Württemberg in 1810. Industrialization started with the arrival of the railroad. The leading industrial enterprise is the very famous Württembergische Metallwarenfabrik (WMF, founded in 1852), a world-renowned manufacturer of quality utensils and other goods for the kitchen and table that gets exported worldwide.