Dear Client There is a horrible lie being perpetuated in hiphop, “sales don’t matter…” (which is the dumbest shit I’ve ever heard. Why be in business if you’re not selling something. That’s not a business, that’s a hobby…) Hip Hop has caught a disease of silliness where marketing matters more than sales (“if we just keep saying it’s a hit then they will believe it” Really they won’t…) The lie in hip hop has become bigger than the business and now the lie is the business model (this has gotta stop, it’s killing the genre…). Here’s the problem… Kid’s (our core buyer…) usually don’t believe marketers (you can’t influence influencers that have been influenced by a budget. It doesn’t work unless you’re a marketing company getting said budget…) Real fans buy based on they want it first and they are real supporters of a certain artist and their lifestyle. Real djs want it first to have bragging rights for breaking a song first (the real currency of influencers…) So it doesn’t matter how much you market if it’s not a hit with 1st impact buyers and 1st impact djs (that cater to 1st impact buyers) When the air is not certain on a new song’s potential then the deciding factor becomes the songs sales (not streams. That’s like getting credit for a test drive of a new car. Oh they’re financing test drives now?) Sales become the determinate of potential demand and fans true connectivity and adoption to a song (radio plays only draws attention to songs, like commercials, but fans only buys a song if they want it or want to support an artist…) Buying (“I spent a $1.29”) is the true test of a songs market buoyancy, not whether they just like they song. Let’s be real, if your potential buyer won’t spend $1.29 on your music, then that means you have some work to do. Get to work. (to read more hit the link in the bio...) #hiphop #getatmescoopit #igers #instahub #hiphopoped #ThisIsHipHop #hiphopbusiness #realfansbuy #realdjslovehits #getatmedjs #igmusic #igdjs #SupportTheMusic #YouNeedToKnow #ItsAboutTheMusic #GetAtMe