Dear Client There is a horrible lie being perpetuated in hiphop, āsales donāt matterā¦ā (which is the dumbest shit Iāve ever heard. Why be in business if youāre not selling something. Thatās not a business, thatās a hobbyā¦) Hip Hop has caught a disease of silliness where marketing matters more than sales (āif we just keep saying itās a hit then they will believe itā Really they wonātā¦) The lie in hip hop has become bigger than the business and now the lie is the business model (this has gotta stop, itās killing the genreā¦). Hereās the problem⦠Kidās (our core buyerā¦) usually donāt believe marketers (you canāt influence influencers that have been influenced by a budget. It doesnāt work unless youāre a marketing company getting said budgetā¦) Real fans buy based on they want it first and they are real supporters of a certain artist and their lifestyle. Real djs want it first to have bragging rights for breaking a song first (the real currency of influencersā¦) So it doesnāt matter how much you market if itās not a hit with 1st impact buyers and 1st impact djs (that cater to 1st impact buyers) When the air is not certain on a new songās potential then the deciding factor becomes the songs sales (not streams. Thatās like getting credit for a test drive of a new car. Oh theyāre financing test drives now?) Sales become the determinate of potential demand and fans true connectivity and adoption to a song (radio plays only draws attention to songs, like commercials, but fans only buys a song if they want it or want to support an artistā¦) Buying (āI spent a $1.29ā) is the true test of a songs market buoyancy, not whether they just like they song. Letās be real, if your potential buyer wonāt spend $1.29 on your music, then that means you have some work to do. Get to work. (to read more hit the link in the bio...) #hiphop #getatmescoopit #igers #instahub #hiphopoped #ThisIsHipHop #hiphopbusiness #realfansbuy #realdjslovehits #getatmedjs #igmusic #igdjs #SupportTheMusic #YouNeedToKnow #ItsAboutTheMusic #GetAtMe