Five Thesis Statements "Time to Change" England
1. By manipulating the setting, characters, and background to reflect a neutral tone, the "Time to Change" England campaign coaxes viewers into becoming more comfortable to accepting its claims.
2. "Time to Change" England presents relatable characters and scenarios to its audience so that they may able to relate and empathize with mental health issues.
3. The "Time to Change" PSA appeals exclusively to its target audience's sense of pathos by individuating the mental health issue, thus advancing its claim that change beings with one person.
4. In order to steer British society away from mental health discrimination, the "Time to Change" Campaign attempts to normalize the issue and diffuse pre-existing apprehension involving discussion about mental health.
5. Per use of a predominately emotional appeal, aided also by establishing credibility throughout the commercial, "Time to Change England" seeks to convince its viewers to take action against mental illness.











