5 Thesis Statements
1) "Evolution" by Dove's Campaign for Real Beauty shows the truth behind the 'beauty' society is expected to conform to through the use of a variety of rhetorical elements.
2) 'Beauty' is defined for us, as a society, but advertisements such as "Evolution" by Dove encourage us to break away from this false beauty through the use of different rhetorical elements.
3) "Evolution" by Dove's Campaign for Real Beauty uses rhetorical elements to expose the truths behind technologically enhanced advertisements.
4) The media and technology have the ability to manipulate the type of image society is expected to conform to and Dove's video, "Evolution", works to expose the truth through the use of rhetorical elements and appeals.
5)Different rhetorical elements in the video "Evolution" made by Dove work together to uncover the truth behind technologically enhanced media advertisements.













