I received a wonderful question via twitter from MommyPosh (http://www.mommyposh.com/):
@AvaCarrollBrown is it ok to give a gift card as a gift rather than an actual gift? #whereisyourmother? #etiquette
A specific gift card if the recipient is saving for a special item is acceptable; however, if a gift card is purchased just because; it is always better to give a tangible gift wrapped up and tied with a ribbon.
My two eldest grand kids wanted iPads and their parents said, “if you want them, you save for them and purchase with your own money”. After what seemed like years of chores, birthdays and holidays, the 10 year old is now the proud owner of an iPad and, because she purchased it with her own money, it’s being take care of surprisingly well! The 7 year old is well on his way.
These days, electronic items are at the top of the gift list along with other costly items and, if you as the gift giver know that the recipient is saving for a special item, a gift card is acceptable. Remember, whenever you have the question of what to gift someone, just ask! A special hand selected gift is the first choice but sometimes a gift card is the way to go.