Since government subsidies play an important role in promoting and supporting the arts, especially now digital trend Influencer marketers and video directors in digital technology without doubt more financial support leads to resolving most of concerns by operating staff at this area resulting in products with higher quality, the clients were asked to specify significance of subsidy to new ideas, new trends so as to measure change in government subsidy to social media apps area and the extent to which it affects people’s decision making upon digital marketing video contents consumption. The significance or insignificance of influence on copyright law, which this can be a criterion to measure willingness of total sample. On applying copyright law and its effect on digital content market from point of view of clients, it should say that majority of respondents are not well informed of dimensions of probability of applying copyright law and information on this field needs information more than public information of a typical person. In general, alternative activities for digital marketing differ depending on people’s taste and their economic conditions. However, can be considered in group of social and cultural variables. On alternative activity to read to articles, it can say based on frequency percent, individuals have selected studying, roaming in cyberspace, watching film and exercising as alternative activity. According to research, many %91 of individuals gain their desired articles from social networks and internet freely. 83% of individuals have provided their desired works from physical market. Once an artist has produced their opinions and is ready to be made public, it is up to the marketing department to make sure that it is made available in all media formats. This is done solely through a range of distribution and promotion campaigns.
The rise in social networks has lead to the phenomenon of making fans into marketers indirectly. As fans communicate and get involved with their favourite artists online offerings they are said to be in the process of online word of mouth, this is through including online downloads to be which is allowing fans to have more control and influence over digital content market.
As selling products is no longer enough to generate revenue, many other formats have been given better consideration on digital video market technology. Each of these formats plays a part in influencing social groups and fans are a more traditional format where fans gather in a social aspect to see their favourite artists perform.
Digital technology specifically has grown at alarming rates; video directors now have to create their productions so that they play well with mobile devices with 2 inch screens.
