Exponent's Tom Lindell Presents at Global PR Summit
At the recent Global PR Summit in Miami Exponent’s managing director, Tom Lindell, spoke on a panel on Big Data: A Source of Competitive Advantage for Small (and Midsize) Agencies.
The participants shared insights on how and why the PR world should invest in data initiatives. Tom had this to say:
"Exponent was created with the express intent to be a digitally driven agency. Analytics has been part of what we do from the start.
"... If we use [analytics] as a front-end opportunity finder instead of a back-end measurement tool, we’re going to be more creative, we’re going to be more relevant, we’ll understand influencers better and we’ll understand human relations in a different way. We’ll find story angles that are much more compelling because we’ll know who our audience is and what they’re talking about now."