#google theory

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alright so this is fucking creepy

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google theory

Generally speaking, then, getting backlinks from more referring domains should help you climb the ranks by google theory. So what you need to do is look at theSERP and eyeball the number of referring domains to the pages that outrank you.  google keyword rank candidate is built on something called PageRank, which effectively measures the “backlink authority” of web pages.Google confirmed PageRank still plays a vital role in their ranking algorithm only two years ago.

But unfortunately, Google discontinued public PageRank scores in 2016. Now there’s no way to see the PageRank of a web page.Luckily, They have a similar PageRank called URL Rating (UR). Much like PageRank, URL Rating takes into account both the quantity and quality of backlinks, as well as internal links tothe page. It runs a scale from 0-100. So, generally speaking, pages with more “backlink authority” tend to rank higher and get more traffic. Therefore, youshouldn’t only analyze the number of referring domains to the top-ranking pages, but also the UR of the pages that outrank you.

Google continues to give mixed signals regarding “website authority” as a ranking factor. What you’re looking for is some indication that this isn’t just akeyword for “big players.” If you see one or more websites ranking above you with DR that’s not all too different from your site, then that’s a positive sign youmay very well be able to rank higher. However, be aware that sometimes, the only way to rank a less authoritative site for a keyword is to create a more specific and focussed article. It appears that the reason this page from a little known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO which all presumably mention theimportance of naming images correctly, amongst other things.