Global Masterbatch Market Analysis, Industry Trends and Opportunities Across Regions (U.S, Canada, Germany, UK, France, Spain, Italy, Russia, Ukraine, Poland, Japan, India, China, ASEAN, Australia, Brazil, Mexico, Argentina, GCC, South Africa) -2018-2028
he Global masterbatch market size is estimated to be valued at USD 10.8 billion in 2018 and will register a CAGR of 6.7% between 2017 and 2028.
Global masterbatch market has witnessed a series of development in last seven years. The highest traction was witnessed from automotive and packaging sectors. Demand for high performance plastics is witnessing CAGR of over 7% in automotive and other allied sectors. As such, masterbatch production is consistently gaining higher traction in these industry verticals.
Bekryl’s market research report, Global Masterbatch Market Size Analysis and Industry Opportunity, finds Western Europe and Asia Pacific to collectively account for 58% of global share in 2018. Significant rise in sales of end-use industries has created favorable market scope in Asia Pacific. For instance, China accounted for nearly 28% of global vehicle production followed by Japan with 10% in 2017. The automotive production is expected to further rise in the region with increased demand and higher per capita disposable income. This is expected to create favorable business environment for mastermatch market players. It is expected that Asia Pacific will take over Western Europe masterbatch market sales by second half of 2019.
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Some key trends from the global Masterbatch Market:
Trend#1: Strategic Focus on Developing Regions
Leading companies are strategically focusing on enhancing their business presence in developing regions of Asia Pacific and Middle East. This is primarily intended to lower operational cost and capture a major chunk of fragmented market. Various key developments took place in the region post 2011. For instance, recently, in January 2018, Swiss Specialty Chemicals Company Clariant started materbatch production plant in strategically located Saudi Arabia (KSA). This is a joint venture between Clariant and Rowad. Another Swiss masterbatch producer, Granula AG entered in joint venture with SOM SHIVA (IMPEX) Ltd. to build masterbatch production plant in India in 2016. In 2016, A. Schulman entered in strategic partnership with Snetor Chimie to expand its business presence in Africa.
Trend#2: Increase in Demand for Color Masterbatch
Color Masterbatch Market is expected to dominate the sales throughout the forecast period. It is expected to create an incremental opportunity of over 3 Billion between 2018 and 2028. Much of the demand is expected to generate from Western Europe. Recently, in 2016, A. Schulman, Inc. opened a new color masterbatch production facility in China.
Trend#3: Asia Pacific to Create High Sales Opportunity
Asia Pacific will create high incremental opportunity for industry players. The region will takeover Western Europe masterbatch market by 2019 and will create 2X higher incremental opportunity than Europe. Much of the demand is expected to generate from China – accounting for over 51% of regional share in 2018. It will gain over 800 basis points by end of the forecast period.
Trend#4: Packaging Application to Dominate the Masterbatch Sales
Masterbatch sales will be highest across packaging application followed by automotive. Collectively, these applications will account for US$ 10.8 Billion by 2028.
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Some key global masterbatch market players are Clariant AG, PolyOne, Cabot Corporation, Plastika Kritis S.A. RTP, Ampacet, Tosaf Group and Granula AG. The industry is highly fragmented and competitive. Pricing level strategy and collaboration with regional players could help leading companies to expand their business presence and generate higher ROI during the forecast period. Further inorganic growth strategy could be seen citing current trends.
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