#gravity cat

[katherinelee1369]

(via https://comic.studio/s/9138)

Skit 11: Alien Attack - The Return of Gravity Cat not amused (the parody of scene of asdfmovie)

[gravityrushcentral]

Gravity Cat Commercial Wins Gold, Silver and Bronze Clio Awards

After already winning Gold Pencil and Cannes Lions awards, the Gravity Cat commercial has now gone on to win 5 more prizes at the Clio Awards. The Clio Awards are an annual international awards competition for the advertising business. While the Gold, Silver and Bronze winners have been...

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[okamidensetsu]

[somebodylost-chan]

Gravity Cat! - a PS4 ad for Gravity Rush 2. That cat is a lot of trouble, haha. (Turn on the subtitles)

[gravityrushcentral]

Gravity Cat Commercial Wins Gold, Silver and Bronze Lions at the Cannes Lions Festival of Creativity

After already winning a Gold Pencil award, the “Gravity Cat” commercial, a production by Sony Interactive Entertainment and Tohokushinsha Film Corporation, has now gone on to win 7 awards in 4 different main categories at the Cannes Lions Festival of Creativity! The festival is a...

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[gravityrushcentral]

Gravity Cat Commercial Wins Gold Pencil at the 2017 One Show Awards

Sony’s highly impressive “Gravity Kat” commercial, which was created by Hakuhodo Inc. and Sony Interactive Entertainment to promote the release of Gravity Rush 2, has won the Gold prize at the 44th annual “One Show” award. The commercial won the award in the...

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[craftyjellyfishcat]

Chaos Cats type powers: Gravity cat

Meet the Gravity cats, the chaos cats who really know how to throw their weight around. So depite their seeming powerless nature, Gravity cats have a strong set of powers, so here are 6 of them powers:

1.Gyrokinesis

The Easiest power you’ll find in Gravity cats in their ability of Gyrokinesis that they unlock at a young age

2.Personal gravity

Not only are Gravity cats capable of controlling gravity, but they can also manipulate their own personal gravity levitating themselves or adpating to other worlds gravity

3.Restraints

If needed, a Gravity cat can restrain someone using their gravity powers to push gravity on someone

4.Gravitational crusher

Gravity cats can crush their oppenents by increasing the gravity in area, therefore crushing someone

5.Orbit

ez one

6.Gravity creatures

That is right, Gravity cats can use their powers to make creatures of gravity to aid them

[brainmagazine]

Behind the production of gravity changing “GRAVITY CAT” video

GRAVITY DAZE 2 is a Play Station ® 4 action game in which players control gravity to move around spaces. The promotional video entitled GRAVITY CAT is a stunning real movie of a room that changes gravity. This video won Gold lion in Film Craft category and other six lions at Canneslions 2017.

Building a whole revolvable room 

In the game, the player controls the gravity to “fall” into other spaces. One of the creators of the promotion video, Hakuhodo’s commercial planner Yuta Okuyama says, “I was a big fan of the game. When I heard a new version’s coming out, I voluntarily submitted my ideas for the video”. 

Those ideas were developed from two elements of the game, “gravity shift” and “cats” (in the game, the protagonist has a cat partner). First Okuyama did research on why people are so attracted to cat videos and discovered two things.

“Compared to other animals like dogs, cats are more difficult to understand. Their expressions and movements are mysterious and unpredictable. And that unpredictableness is crucial for Internet videos. Second thing is that people actually like being lead on by cats. Owners find pleasure taking care of their mischievous, carefree pet”. From these thoughts, the basic story of the video became “a protagonist being controlled by a cat’s unexpected behavior”.

Director was Show Yanagisawa, who had previously worked with Okuyama in Pokemon GO and other projects. Yanagisawa said, “People standing on walls and ceilings in a moving room isn’t a new idea for videos. Adding an animal would make it more unpredictable and real.” He also suggested shooting with a subjective camera in one take.

For the shooting, a whole revolvable room was built in a big studio. It was tricky because once the room turns around, the interior scattered everywhere making it hard to make mistakes. They used miniature models and computer graphics for preparation, simulating the moves before heading into the actual filming.

The Making of GRAVITY CAT - Behind the Scenes -

STAFF:

Production/ Hakuhodo + Tohokushinsha

CD+Planner+C/ Yuta Okuyama

Planner/ Yusuke Amagai, Keita Togawa, Yuki Yokoi

Director/ Show Yanagisawa

CG/ Omnibus Japan

Sound Designer/ Erito Ayaki

Sound Effect/ Yoshio Nakamura

Music/ Kazuyoshi Tonami