On board at the greenhouse
Felix Willems (pictured left) and Max Erdrich (pictured right) joined Climate-KIC’s education programme, The Journey, in 2012.
They studied together at TU Berlin and have recently become part of Climate-KIC’s ‘Greenhouse’ programme which provides postgraduate students with a mentored environment to develop potential business and innovation ideas.
They’ve taken time out of their busy schedule to answer our questions about their skating business for urban commuters.
How did you get into Climate-KIC?
(Max) - We both heard about a summer school which combines business, innovation and science. Back then we didn’t have any serious intention to start a business, but we both liked the concept of Climate-KIC’s summer school, The Journey. Its content sounded interesting, fun and promising.
Our university courses [Felix - Msc. in Physics, Max – Dip. Industrial Engineering] didn’t have much to do with either climate change or the basic principles of starting a business. Even though we didn’t need any more credits to finish our master’s, Climate-KIC seemed like a great opportunity to learn about ongoing research in the field of climate change and use our own ideas and creativity to develop a business model.
What are you working on now?
(Felix) - After the Journey ended I continued with the project that my group had created, a colleague and I tested the business plan on cargo bike sharing in Berlin resulting in a two-month trial phase where we rented out cargo bikes and collected information.
When this ended, Max and I teamed up to work on our skate prototype. Our new idea is to deliver a different and modern way to get around busy cities for both commuters and inner-city users. There’s only so much I can say about it at this stage, but the final product will be a fold-able, lightweight and easy to carry-on skate which can be attached to almost any kind of shoe within seconds.
We want to develop a product that enables everyone, even inexperienced skaters, to skate comfortably and safely on most ways in the city. We’re confident we can supplement public transport and car sharing systems.
At the moment if someone wants to travel from A-to-B without driving a car, the distances between point A and the next bus/metro station are often too long to make it viable. This means that walking these distances consumes so much time that the use of public transport or car sharing becomes inefficient. Our skates will bring a solution to this problem.
Can you tell us how Climate-KIC’s Greenhouse programme helped you achieve your aims?
(Max) - The Greenhouse offers great coaching for start-ups and supports the development of early ideas.
Working on a raw idea up to the point where you hold a final product in your hands, it’s easy to get lost on the way and lose focus on your market and customers. What the Greenhouse does is provide you with experienced coaching; they help us to review our progress, ask critical questions and test the idea and business model on a regular basis.
This helps a lot when designing the product. We are forced to think about the demand and who our first and core customers are.
In Berlin, we can also get to contact other founders and people and through this network we now have the opportunity to talk to experienced product developers who take part in coaching and workshops.
Sounds like a really exciting project. When are you going to be ready?
(Felix) - Starting a business also includes building up a network. This of course is also time consuming and fun. Nonetheless, we want to make progress as fast as possible. We have just ordered our first prototype and we might even be able to test it before Easter, as we’re only running this project at the moment on a part-time basis we’re really happy about our progress.
How have you found the initial experience of starting up a business beyond ideation phase?
(Max) - We are very keen to push the development further. The progress of building up your own business is accompanied with ups and downs; the motivating part about it is that we are responsible for anything that happens, but of course also all that doesn't happen.
Why is it important for someone at this stage to back the project?
(Max) - In our case we want to produce a hardware product. Our product has to be thoroughly tested, redesigned and tested again. This process costs time and money. With the financial support we can relax – a little bit – and focus more on the project at hand which leads to making progress more rapidly.
What advice would you give to someone in a similar position to you in a years’ time?
(Felix) - Keep on working. Get feedback from people around you and rethink it over and over again. If you are really convinced that your idea has a potential to succeed you should definitely go for it. The Greenhouse program offers a great support and you can learn a lot over the time.
(Max) - No one will punish you if you do not succeed, it’s a great platform to test yourself and your ideas potential out on - it’s hard to find a better offer.
To find out more about Climate-KIC and its education programmes, please visit: climate-kic.org
And to find out more about this Max and Felix's project, contact them directly: [email protected].