81% of the 34 million online Hispanics prefer English or are bilingual. This reality coupled with the flood of advertising dollars that political campaigns will invest to sway the critical Latino vote make it an interesting time to look at English digital platforms that target Latinos.
Two startups that had the foresight to cater to online Hispanics in English are Guanabee and Being Latino. Founded in 2006, Guanabee is a hip, Latino lifestyle and news site. Being Latino is just over two years old and pegs itself as an online magazine that that educates, entertains and connects Latinos










