May 16
Look at that intense mid-century existential dread. He’s wearing a perfectly tied patterned bow tie, his hair is immaculately pomaded, and yet his face screams, "Did I leave the stove burning, or did my breath just clear out the entire country club dance floor?" Ah, the classic Listerine setup, nothing sold mouthwash in the fifties quite like a heavy dose of manufactured social panic.
Source: Listerine Ad, Collier's Magazine, April 26, 1952.