Hallmark VIDA, A New Brand for Hispanic Consumers
Hallmark VIDA, A New Brand for Hispanic Consumers
Expanded products and solutions from Hallmark Vida will be offered in both Spanish and English
To help meet the ever-evolving needs of Hispanic consumers, Hallmark is transitioning its existing Spanish-language greetings line to a new lifestyle brand called Hallmark VIDA. VIDA, which translates to ‘life’ will include products and services that help people celebrate occasions both big and small,…
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