Hispanic Millennials, Good for the Grocery Market?
Hispanic Millennials, Good for the Grocery Market?
When it comes to grocery, Hispanic Millennials are true to their heritage, attracted by cultural touch stones of smell, taste and familiarity.
Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing…
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