#halstead properties

[pursuitist]

Daily Dream Home: 53 East 66th Street

Daily Dream Home: 53 East 66th Street

This triple mint condition  penthouse duplex in Manhattan has been featured by design magazines and  spans over approximately 2,600 square feet plus 600 outdoor space with spectacular views of the city from every room.

Located between Park and Madison Avenues, just one block from Central Oark, this custom home was gut renovated with top-of-the-line finishes.

The apartment is spectacularly lit…

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[pursuitist]

Daily Dream Home: Chelsea Loft

Daily Dream Home: Chelsea Loft

This sundrenched and spectacular full floor loft is located right at the crossroads of Chelsea and Greenwich Village  and delivers  sense of peace and tranquility so hard to find in New York City. Step off the key-locked elevator into a large private landing where dramatic double doors lead to a magnificent Living/Dining room with 11-foot beamed ceilings, gorgeous wide plank oak floors, a wall of…

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[wellcomemat]

“We're democratizing real estate… opening up the flood gates. We are not just putting two photos up there and hoping you pick up the phone. We're providing in-depth walk throughs of homes, showing details, telling a story. We are content providers… we are media companies. We are neighborhood experts. We're the one's who will go out there and tell you everything you need to know about the home and about the neighborhood and not be afraid that you won't pick up the phone.”

- Matt Leone (@matthewjleone) Director of Web Marketing & Social Media for Halstead Properties.

[wellcomemat]

“I feel in this day and age if you don't get it [local & listing information] from the real estate company, you're probably going to get it from somewhere else. Some listing aggregator or some blog is going to tell the story instead of you telling the story... That's why we try and put videos on everything. We create video for a property, a development, an agent, a neighborhood, interviews with our executives and our agents — anything and everything. If a new initiative comes out, we're not going to do an ad campaign, we're going to create a video.”

- Matt Leone (@matthewjleone) Director of Web Marketing & Social Media for Halstead Properties.

[wellcomematold-blog]

Gotta Play in Order to Win

I think it should go without saying that Halstead Properties is the most aggressive brokerage in the country, and most definitely internationally, with video.

They get it.

And when I say, "they get it," I don't just mean with video. I mean that Halstead's marketing and branding staff conducts itself as a publisher--a media company even. The results are palpable and--instead of making up excuses about how expensive it is to do video or [insert other form of marketing and communication that costs money]--Halstead finds a way and owns their position in the limelight. 

Witness just two examples of the future of strong real estate brokerages:

Halstead Featured on NBC NY Live

Halstead Featured in the New York Times for their Every King Needs a Castle Video

Gone are the days of brands, of any kind, that do not focus squarely on publishing relevant information. We are all publishers. Play to win.