Gotta Play in Order to Win
I think it should go without saying that Halstead Properties is the most aggressive brokerage in the country, and most definitely internationally, with video.
They get it.
And when I say, "they get it," I don't just mean with video. I mean that Halstead's marketing and branding staff conducts itself as a publisher--a media company even. The results are palpable and--instead of making up excuses about how expensive it is to do video or [insert other form of marketing and communication that costs money]--Halstead finds a way and owns their position in the limelight.
Witness just two examples of the future of strong real estate brokerages:
Halstead Featured on NBC NY Live
Halstead Featured in the New York Times for their Every King Needs a Castle Video
Gone are the days of brands, of any kind, that do not focus squarely on publishing relevant information. We are all publishers. Play to win.