Top-end bike maker Harley-Davidson may exit India due to poor sales
Automobile News Harley-Davidson, the high-end bike maker, is considering shutting down assembly operations in India as sales have failed to pick up and the future demand looks bleak, according to a report in The Hindu.
The company has sent out feelers to a few automakers for an outsourcing arrangement using its leased assembly facility at Bawal in Haryana, said the report.
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The decision to shut the assembly is in line with its ‘rewire’ strategy to focus on about 50 markets, mainly in North America, Europe and parts of Asia Pacific that represent the “majority of the company’s volume and growth potential.”
In a statement accompanying its second-quarter results last month, Harley- Davidson said: “The company is evaluating plans to exit international markets, where volumes and profitability do not support continued investment in line with the future strategy...Read more.
