#header-bidding

[adtechhub]

I’ve covered header bidding from a few different angles on this site in the past few months, from how it works and helps publishers earn more revenue, to documenting how specific companies integrate with real publishers.

[adtechhub]

I’ve gone over what header bidding is in an earlier post and some of the key differences versus traditional tag based setups, but I’ve always strived to technical bluntness on this site as well, hence the diagram and step-by-step path below.

[adtechhub]

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out for.