Last week I was invited to speak at the last Headstart Network meetup in 2011. I was to talk about Mobile (+Social) Trends for 2012 predicting 5 themes.
That was a great opportunity to skip some of the skepticism (or voice of reason if you will) that I often practice when colleagues, competitors or clients ask for mobile killer solutions for their marketing mix. If we want to make money on our digital investments, we need a bit skepticism.
But last week was all about trends and forecasting, so I took it up a notch (only a notch) and proposed the following for 2012 mobile trends:
Offline
Investigating, enriching and disitributing it
Money
The purchase medium, the exclusivity, the wallets and the tablets
Web is (not) dead
Because that turns out to be all wrong - thank God!
More about me
And my music and my books and 13.000 apps about my health
Enough about me
Why am I friend with a brand, what's about your interest in my friends and what's a "hidden network"?
Hope I got you a bit curious? If so check out the Prezi I did:
Mobile+Social Trends 2012 on Prezi
And if you speak Danish, there is even a video to go with it here: Creuna Blog
Last, but not least, feel free to let me know what the 6th trend is, or what I just plainly forgot (use comments)
