#creuna

[illulinn]

Inspiring trend talk from @creuna_dk in Århus today with @cristina.benescu 🌼 #trendforecasting #trending #sxsw #creuna #designindustry #advertising #creativesolutions #networking #creativetalk #trendy #branding #development #design (at Creuna Aarhus)

[ligunet]

Creuna Logo arts-and-design http://www.ligu.net/arts-and-design-brand/creuna-logo-188475

[tiistai-klubi]

Tiistai-klubi vieraili Creunalla 26.2. - tässä illan tunnelmia, olkaa hyvä! 

[livmadsen]

Lovely cookies, one for each, from our wonderful interns :) Thank you for the cookies — and for being so awesome in general! #creuna (her: Creuna Aarhus)

[madeleineo]

Ok, so I've been talking about the Bad People-step before in this blog. Haha, and Tuesday, when I was at our Gothenburg-office I was asked to show it. So I did, with some explaining too. A collegue filmed me, I didn't notice it, but its quite fun actually. (It's in Swedish)

[madeleineo]

Yesterday’s dance workshop with all project managers from Creuna was a blast! Everyone had a real good time, and got really challenged! Andreas Sanchez, our teacher, told us a bit about what the dance has led him to do in life. He says he’s not the kind of person that likes to be in the middle, in front of everyone. The dance has led him to visit places and people he’ve met that he wouldn’t have met without. How the dance helped him when young, facing a hard time. How it works at battles, challenge a guy with just a look - of course in belief that you are a far better dancer!

And also talking about doing your thing, your way and really believe in yourself in what ever you do. Because no one will do it better than you!

[madeleineo]

Tomorrow night we are doing a small event with the project managers at Creuna. Since I believe that a creative and engaging workplace with creative and enthusiastic people needs inspiration, music, movement...: We are going to dance! So, our 20 project managers will do a 2 hour dance workshop with Andreas Sanchez from Progressive People, who really is a great and inspiring street dance teacher. Think I will see a lot of smiling faces, and that everyone will challenge themselves. Working with your swag, your attitude in your dance will give you a little help when doing presentations. Working on your steps and combining them will give everyones brains a good exercise. Think we will have fun together too and continue having fun afterwards over a meal!

The pics are from a small workshop we did a friday night at Creuna a couple of months ago. Yeah, thats me in black & yellow. And Andreas in black & white.

[madeleineo]

This is my all time high most inspiring speaks! Michael Bierut is a graphic designer, a design critic and also educator. This talk from 2010 at CreativeMornings, about working with clients is excellent and inspiring.

Bierut works at Pentagram, an international design agency. http://www.pentagram.com/ . Naturally he talks from his perspective and experiences as a designer. Working at Creuna, a Nordic digital agency, since 2005 I can sign under almost everything he says from my own experiences and point of view.

Among some of my key take away points inspired by his speach:

We don't teach clients! It is our job to guide them and lead the job, they shouldn't have to learn everything we do. Just as my dance teacher A Ni Mal once said: "If my students don't succeed in learning this step or that choreography it is my fault as a teacher and I need to change my way of teaching." Ok, of course there are limits, you can speak of your experiences with a client, on how to form a winning partnership. But you can not change another person. So, if you don't succeed over time and reach a win-win relationship, you will most likely go separate ways.

The best clients have courage, are smart and wants to do good! They don't take no for an answer in their own organization without checking why and they pick upp the telephone directly just to double check.

A designer should in a client meeting talk about the clients business like at least 98% of the time! Not talk about fonts and colors with the client. That is also the focus we need to lift the clients business and reach their goals through digital! This of course applies to other skills as well. The project manager needs an overall perspective - where we are going like strategically, aligned with the clients overall business goals. The developers need to be able to accept prioritize fixing issues that actually affects the clients business and the end users. Might be that some small really hot fixes that a developer is proud of, cannot be prioritized, if it don't really give enough effect!

If you do bad work for bad clients, you will most likely just end up with more bad work for more bad clients.

As you might have understood by now, Bierut is really one of my idols, just by have watching this seminar. I have watched this 3 times already, showed it for my project managers at Creuna and always recommends it. Will probably watch it again in the future.

Some quotes from Michael Bierut:

"Not everything is design. But design is about everything. So do yourself a favor: be ready for anything."

"Graphic design is the purposeful combination of words, pictures and other visual elements to support the communication of an explicit or implicit message."

Word.