One Festival First For Bauer Media And The O2
Experiential agency Everybody Engage stretched The O2 canvas with a festival feel to bring Bauer Media’s magazine, digital and radio awards together for the first time.
Bauer wanted the event at a world-renown venue and The O2 is one of very few with four distinct public spaces, for a reception, two awards programmes and an after party.
Managing Director at Everybody Engage, Steven Moffett, put music, tipis, flags, festival furniture, bars and a fleet of food trucks into the Live Quarter, a meeting and eating point for Bauer’s 2,000 employees, with stages either side for the ceremonies.
After snacks and drinks, festivalgoers were split between the magazine/digital awards and the radio awards. Winners declared, it was on to the party, at Building Six, The O2’s standalone club with incredible performances from Neon Jungle, Ashley Roberts, John Martin, Neil Bentley and Miss Dusty-O.
Steven Moffett, said: “Until now, Bauer’s awards have been held independently, in hotels, so the brief this time was to create a feeling of togetherness, a ‘One’ theme, and a festival was the perfect summer setting.”
Karen Yates, Bauer’s Awards Event Manager, said: “Everybody Engage isn’t like any other event agency. The ideas, commitment and delivery were truly game-changing and feedback from all our departments has been phenomenal.”
Steve Parkinson, Managing Director at Bauer Radio London comments: “The level of detail and care Everybody Engage took, across the board, was above and beyond the high standards we have come to expect. Steven and his team were genuinely awesome.”
UK-based Bauer Media is a multi-platform group, which incorporates brands including Absolute Radio, 4Music, Kiss 100, Grazia, Closer and FHM.