A note from Seth Godin and WÜLF UNIVERSITY on doing the Work and what to avoid. Read below. Seth. Common traps, worth avoiding. Don't be trapped into accepting shame from someone who is trying to keep you from doing something you have every right to do. Ignore the mob that would like you to feel badly for not fitting in. Categories are rarely permanent, and most important work is done by people who don't easily fit in. Realize that no one is more aware of your minor flaws than you are. No one else is noticing the little nick in your tooth or the fact that your shoelaces don't match. Someone else's fear doesn't have to be your fear unless you want it to be. Don't use time and money to paper over insecurity. ...When in doubt, do the generous thing. It usually works out the best. Me. Build and grow something you believe in. Whether a family or a business, build and grow something. And also your success is proportional to how much you can deal with rejection or dismissals or scoffs. Realize the people with the least amount of power only feel powerful when the make other people feel like shit. Don't let them. Stare into their eyes and smile. I don't care if it's a Professor or a Boss or a PR person. Stare and smile. If you are truly doing the Work and are resilient and resourceful, you will have the last laugh. Kill it with kidness. Don't let sadistic people make you a door mat. Shot here @ #HediKlum's super market during #NYFW. We had champagne for lunch and I am grateful. #MULFMAB #LetsWow #BeAWolfAboutYourDream