Way to go Ogilvy UK. Great concept and fantastic copywriting. More brands should use the real estate and not be afraid of longer messaging. And congrats to Hellman's for not asking that their logo be huge.

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Way to go Ogilvy UK. Great concept and fantastic copywriting. More brands should use the real estate and not be afraid of longer messaging. And congrats to Hellman's for not asking that their logo be huge.
rapid "mayo" questions with alexia 🫙 with her being unable to choose between her children👩🍼and giving lots of respect to lyon
source: postunitedfem on instagram
translation under the cut:
This stuff just got my kindergartener to eat an entire fillet of swai white fish with rice. Long may it wave!
OGILVY (UK) for Hellman’s
New mayo shirt.
I feel like I'm going to throw up.
Liveblogging from the #hellman's #mayonnaise #shoot